Judy Robinett grew up in Franklin, Idaho and has returned there to live.
She graduated from Utah State University before starting a business career that now takes her around the world consulting Fortune 500 companies and addressing large crowds, often about startups.
She had success in the corporate world and soon struggling companies approached her for help, including a business in Park City called Skulllcandy.
“They were also broke and the founder had been bankrupt a couple of times,” Robinett recalls. “And I helped them. Then I became really enamored with startups, realizing that’s the real way that you create wealth.”
She has written two best-selling books, the most recent is “Cracking the Funding Code”, to simplify a somewhat mystical process.
“Just having a few facts like understanding there’s no lack of money out there ($317 trillion in global wealth, 300-plus angel groups in the United States, lots of money), and the investor’s problem is finding a good deal and the entrepreneur’s problem is finding a good investor.”
She is an “angel investor”, a person who provides capital for business startups, usually in exchange for ownership equity.
At any time she might appear on Yahoo Finance TV, CNBC, or recently when she was at Fox Business News headquarters in New York City in front of the camera with Maria Bartiromo.
“I had developed a speech about developing power and influence, drawn from research and my own history of being raised pretty shy and was bullied in school,” says Robinett. “So I love to teach, I love to share the lessons I’ve learned.”
Several years ago she gave that speech to a meeting of engineers at MIT.
“Afterwards, somebody handed me a Wall Street Journal that had an article on how to become financially independent in America.
“It said there were five ways: become a doctor, lawyer, inherit it or marry it. I felt that those were out. So number five was start a business. I thought how hard can it be. So, I got a $1.3 million SBA loan and, dumb me, started a franchise restaurant. Almost went broke, thought I was bankrupt. An attorney said to me they can break you but they can’t eat you.
“I turned it around and sold it. That’s when people started coming to me for help.”
When Robinett is not busy speaking or helping other businesses get off the ground, she enjoys riding her horses in Franklin County.