“El Jefe” arrives: Providence sweepstakes winner receives special delivery (with video)

<p dir=”ltr”>What does it feel like to win a brand new custom truck, complete with all the bells and whistles? Just ask Carrie Newman! After months of waiting, when her family couldn’t tell a soul, the Providence mother of four shared her excitement loud and clear Saturday morning when the truck of her dreams was delivered red carpet-style to <a href=”http://www.heritagecdjr.com/”>Heritage Chrysler Dodge Jeep Ram of Logan</a>.

<p dir=”ltr”>Newman won the truck, a 2017 Dodge Ram 2500 Laramie Mega Cab in granite crystal metallic, during the <a href=”https://ramrodeo.com/”>Ram Rodeo</a> 2016 Sweepstakes. She entered the contest at promotional booth she visited during the <a href=”https://www.cachecounty.org/fair/”>Cache County Fair and Rodeo</a> last August, never believing for a moment she had a real chance to win.

<p dir=”ltr”>“Our family loves going to the rodeo every year, just like many other families in the area and out West,” Newman said, “and every year they drive the nice, new Dodge trucks through and talk about how one lucky person’s going to win a new one, and you always wonder if it’s real!”

<p dir=”ltr”>Newman said she and her husband, Cory, had always wanted a new Dodge truck, and she convinced him to visit the Ram Rodeo booth just to “dream a little bit.” Jibing at the sales team about the odds of winning, Newman admits she and Cory did indulge in some wishful thinking before “going on our merry way.”

<p dir=”ltr”>Fast-forward to February 2017, when Newman got a message from Ram Rodeo saying she was a preliminary finalist in the sweepstakes. Newman thought it may be a scam, but she followed up nonetheless expecting nothing more than a sales-pitch. What she got instead was confirmation of her selection in the drawing and formal instructions on what needed to happen next.

<p dir=”ltr”>“Let’s just say I had quite the exclamation,” Newman said. “I was shaking so bad and just so excited. It was just really fun!”

<p dir=”ltr”>After formalizing the paperwork with Ram Rodeo, Carrie got to work with salesman Darin Kowalis at Heritage Auto to decide on the features she’d order.

<p dir=”ltr”>“At that point, I kind of really geeked out and did a bunch of research on trucks and all the things that are available in the new trucks,” she said.

<p dir=”ltr”>Cory, however, remained skeptical and didn’t believe the offer was “legit” until the couple visited the dealership to officially place the order.

<p dir=”ltr”>“It was at that point that my husband realized that it was real, and he’s pretty darn lucky to be married to me and to be able to enjoy this nice, new truck,” Carrie joked.

<p dir=”ltr”>Right away, the Newmans named the vehicle “El Jefe,” Spanish for “the boss.” While the eight weeks they’ve been awaiting the truck’s delivery have been surreal, it all came together Saturday morning as the truck pulled up to meet them.

<p dir=”ltr”>“She got one of the nicest trucks you can get,” said Drake Oldham, who represented Heritage Auto’s marketing department during the transaction. “It’s a beautiful truck, and we put all the things she wanted into it–leather interior, heated seats, cooled seats, a heated steering wheel. It’s exciting.”

<p dir=”ltr”>Scott Marsh, assistant general manager of Ram Rodeo, traveled to Cache Valley from Kansas to share in the weekend’s excitement. Contracting with <a href=”http://www.rescue1studios.com/”>Rescue 1 Studios</a> in Logan, Marsh’s team will develop promotional content for Ram Rodeo, showcasing Carrie and her truck in a nationwide advertising campaign.

<p dir=”ltr”>With more than 300,000 entries having been received during last year’s contest, Marsh said he’s thrilled to have been able to present the award to Carrie Newman.

“We’re really excited that Carrie was the winner.” Marsh said. “She’s a super lady, and I enjoyed speaking with her. We would just invite everybody to come out and support their local PRCA rodeos and the other events Ram sponsors. It’s just a great opportunity to give 30 seconds of your time to win an opportunity to pick out the truck of your choice from Ram.”

<p dir=”ltr”>After the keys to “El Jefe” were exchanged, Marsh invited the  Newmans to attend the National Finals Rodeo as guests of Ram Rodeo in Las Vegas, December 7-9, 2017. Until then, the family will enjoy their new truck locally, beginning with a quick trip home to transfer car seats between vehicles, followed by a “big old ride” and dinner at Maddox.

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jennifer@cvradio.com

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