Each Wednesday on KVNU’s For the People program, host Jason Williams is joined by local social media expert Jessica Dunyon. This week they discussed some of the social media trends for the new year.
Dunyon said, “The biggest one is social messaging…..there’s a lot of messengers, whether you’re using Facebook Messenger, which has become its’ own separate application or Kick or Twitter or Snapchat.
“Those are things that people like to use to communicate with each other. Sixty-two percent of millennials are more loyal to brands that engage them via channels of social messaging as opposed to other things.”
Dunyon also discussed another trend: the fight against ‘Fake News’.
“There’s a lot of fake news out there and we’ve talked about that over the political season and people sharing links that they haven’t even read. So Facebook has started their own fight against this by not allowing fake news sites to buy ad space on Facebook,” said Dunyon.
She said another trend is something known as Chat Box – a way that businesses can increase their customer service by quickly responding to a specific comment or question. Dunyon thinks with all these new social media apps there will still be a need for the plain old phone aspect on a smartphone. At least for the foreseeable future. You can hear the entire hour under Podcasts at 610kvnu.com