Though Cherry Peak Resort’s elevation is a tad on the low side compared to other ski resorts. Marketing and promotions director Dustin Hansen says you can’t compare apples to cherries.
“I’ve got my own little animal here right now and I’m going to make it different,” Hansen said. “You’ve got 3 ½ months of winter, 7 ½ months of summer – why are we gonna sit around and wait for the snow? So, there’s just more opportunity for us to give some exciting things for the people that come from Cache Valley.”
Hansen said the resort has been aggressively selling their venue.
“You’ve got a Kellie Picker,” Hansen said. “Now American Author and then Sawyer Brown coming? That’s big. Usually, you’ve got to get your feet wet before these artists really come around.”
In addition to the summer concert series, they are also offering their 600-foot Redneck Waterslide and mountain biking.
“The whole valley really hasn’t had a lot of this type of thing to go and experience,” Hansen said. “And these are the real concerts which (are) going to drum up into more ski passes and where we can create this venue to grow into a bigger and better place for skiing in the winter.“
The resort has also partnered with Utah State University transportation to help bus people to and from the concerts to help with traffic and prevent accidents.
“The bussing has turned out great,” Hansen said. “People are happy, you can’t beat the scenery, it’s beautiful.”
Hansen said they’ve had increased attendance with each concert and are expecting even larger numbers for their future shows.