“We are now working more closely with the state to develop what is called the ‘Scenic Yellowstone Loop Tour,'” said Julie Hollist Terrell. She is the director for The Cache Valley Visitors Bureau. “This is something we’ve been begging for for years and the Office of Tourism for the state has made this one of their priorities.”
Terrell said, as a result, Utah is partnering up with other states. The bureau is even travelling as far away as Germany to increase tourism to the valley, claiming it is a vital part of the Valley’s economy.
“The millions and millions of dollars that it brings into this valley is jaw-dropping,” Terrell said. “We can track that because we can see how many tax dollars are generated in the different categories that represent tourism.”
She said Logan will see more Germans, Canadians and Chinese in the coming tourist seasons.
“It usually takes about three years to really develop a program before you see results,” Terrell said. “We’re just going to keep building and building until we blow the roof off.”
The Bureau is highlighting The American West Heritage Center, the Heart of the Arts and the Beaver Creek Lodge to whet the appetites of potential tourists.