Utah’s first Herberger’s department store opens with fanfare

LOGAN – Hundreds of people lined up to be the first to enter the new Herberger’s department store in the Cache Valley Mall Wednesday morning. Before they could get their first looks and first purchases in the store, new store manager Ron Soucie welcomed the crowd and participated in a ribbon cutting ceremony.

“This is the company’s first store in Utah so we’re excited about that,” Soucie said.

The Utah State University marching band and spirit squad were also on hand to provide a dramatic drum roll as Soucie, Executive Vice President of Stores for Bon Ton Stores Steve Byers, and Cache Valley Mall General Manager Dewey Richardson cut the ribbon and welcomed patrons into the store for the very first time.

Soucie said that Herberger’s has dozens of recognizable national brands and top cosmetic brands that have been missing from the market, which drew the largest cheer of the morning. He also highlighted the work of the store to find and train a quality staff.

“The customer service in this valley is probably higher than most markets that I have experienced,” Soucie said.

“We were so delighted when we first opened up the market offering positions to people, the tremendous outpouring we had in terms of people coming in and wanting to work for us, I couldn’t be prouder,” Byers added.

Herberger’s managers and support staff from approximately 25 states helped to get the Logan store built, staged and managed. Byers said Herberger’s is a relatively new brand for the West. They have a location in Pocatello, six in Montana, and one in Colorado.

Both Soucie and Byers said that giving back to the community is an important part of Herberger’s philosophy.

“I’m pleased to announce that Herberger’s is donating five percent of our sales from our grand opening week to benefit the Logan City School District and the Cache County School District,” Soucie said.

The Logan School District will use the money for teacher mini-grants used for teacher enhancement while the Cache School District will use their funds for their Tools for Schools program, benefiting students and teachers.

Soucie also explained that over 98% of the Logan staff has agreed to contribute and donate to the United Way. On a corporate level, Byers explained that Herberger’s raised over $400,000 at a corporate golf tournament outside of Milwaukee this summer. The store will also be doing special fundraising events during October for breast cancer research.

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