UT group using social media to reach uninsured young adults

Young adults in Utah who don't have health insurance are the target of a new social media campaign. Photo courtesy of Take Care Utah.

SALT LAKE CITY – Young adults in Utah who don’t have <a href=”https://www.healthcare.gov/” target=”parent”>health insurance</a> are the target of a new social media campaign. Josh Marans, communications and member services coordinator, Take Care Utah, said the “What’s More Risky…?” campaign features eight Utah-themed ads that target the “Young Invincibles.” The images focus on the hazards of activities such as snowboarding and mountain-biking. 

Marans said this group of younger and healthier people is uninsured at twice the rate of other Utahns.

“They think, ‘I’m young, I’m healthy, I don’t need insurance,'” he said, “but the truth of the matter is these are a lot of the people that are participating in a lot of the activities that we put in the ads – snowboarding, skiing, rock climbing down south.”

The message of the campaign is that the only thing riskier than doing these activities, is doing them without health insurance, he explained. 

Take Care Utah also plans to target other groups of people who are not taking advantage of health insurance available through the Affordable Care Act, Marans said. 

“We’ll hit different demographics and ethnic minorities. We’re going to do ads in different languages, and make them ethnically relevant to different groups around the state,” he said.

A big challenge is that many people simply don’t know that health insurance is available and accessible on <a href=”https://www.healthcare.gov/” target=”parent”>https://www.healthcare.gov/</a>, Marans added. 

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