Record store owners plan big for local music

Logan’s music scene is receiving a new addition with the opening of a vinyl record shop on Main Street. Elefunk Records will make its debut in mid-April, according to proprietor Mowefa Eastmond, a USU student and hip-hop deejay. Seven years ago Eastmond was in a funk-rock, hip-hop band in high school called MoJam and then started performing his own shows in Logan. Eastmond said he also started an entertainment company called Street Def. He and his crew held shows in Salt Lake City, where they had extensive connections to the music scene. The opportunity to create a record store came up during his first few years at USU, so he said he decided to take a break from school and jump on the opportunity. When talking about his success in Salt Lake City, he said, “We’re from (Logan), so we need a home base now … the next move was to have a records shop.” Eastmond said there hasn’t been a music hub in Logan in recent years, so he wants to work with Why Sound to create one. By collaborating with many DJs and bands in Logan and Salt Lake City, Eastmond said he hopes to put Logan on the music scene’s map. Recording engineer Tim Moes, of Why Sound, said he previously did some recording with Eastmond and fully supports a new record store, believing it will bring together Logan music lovers. “The music scene in Logan can be somewhat fragmented,” Moes said. “(Elefunk) is something that will change the culture of the city somewhat. It will definitely help unite the area.” Eastmond also started the USU Hip-Hop Club last semester and has a lot of supporters who are excited about the new music venue, said Justin Peterson, current club president. Peterson, who also performs as a rapper, said Logan is a college town with an “eclectic group of people.” “There are a lot of DJs, a lot of rappers, a lot of different people that would utilize CDs, and there’s no central place for that here,” Peterson said. Eastmond said he’s not worried about vinyl records dying out, and he’s not worried about having to cater to different generations, either, because even younger kids have discovered the allure of vinyl. “Records maintain their value,” he said. “It’s really diverse because you have the whole DJ phenomenon that’s going on … but then you’ll have the older people come in.” Elefunk has a diverse selection of music from modern hip-hop to Madonna to The Doobie Brothers, Eastmond said. “The jazz section and the old-school rock is where it’s at for the older generation, because when that stuff was coming out, it was all on vinyl, so it’s more classic for them,” Eastmond said. “They’ll come and drop a lot of money on records because it’s nostalgic for them.” Moes said he’s not concerned about Why Sound and Elefunk Records competing; he said the new shop will be beneficial to the local music scene.

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