Tourism up, but 2011 could be different with rising gas prices

The year 2010 was a great one for tourism in Cache Valley, according to Julie Hollist, executive director of the Cache Valley Visitors Bureau. Hollist told the Cache County Council Tuesday night that 2010 transient room tax collections increased 15 percent over 2009 and the occupancy rate for local hotels and motels was 4.7 percent higher than the previous year.Hollist, however, had a couple of warnings. She says a major pipeline project which has a lot of workers staying in local hotels is going to end before long.”The other warning I am offering, providing, or looking toward is the fact that gas prices may significantly impact travel, both airline travel and driving travel,” she warned the council. “We have adjusted our marketing strategy to encourage more people from our driving market who can get here in a tank of gas or less.”Hollist says as of March 7 her office had received 3,233 requests for information from all 50 states and 40 different countries. She says Cache Valley was showcased in grand style when the Visitors Bureau hosted the state tourism conference in May 2010.

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