USU students help produce potential Superbowl commercial

The cost of producing a Super Bowl commercial can reach more than $1 million. A local team, that includes a MBA student from the Utah State University Jon M. Huntsman School of Business, might have just made one for under $60.The crew spent $59 on a commercial that was entered into the “Crash the Super Bowl” advertising contest sponsored by Doritos and Pepsi Max. The 30-second ad is one of the most-viewed submissions on, the Web site for the contest.The commercial promotes Doritos corn chips and features USU MBA student Cory Keate and his uncle, Dave Kotter, and was produced by Ron Adair of Adair Creative Group, a Logan marketing firm. In its first week on the website, the commercial had nearly 22,000 views. It is now in sixth place among all entries and is the fourth-most viewed Doritos commercial in the contest.To see the locally-produced commercial,

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