Logan’s Heroes at 101 S. Main St. is changing hands. The sandwich shop has been part of Cache Valley’s eatery community for over 30 years. Hamid Salehi is ready to fish more and make sandwiches less. He has sold to the same group of people who own Morty’s Cafe.
A big reason for the longevity of Logan’s Heroes has been great customer service, fresh ingredients and an owner known simply to most people as Hamid. The Iranian-born Salehi started building Logan’s Heroes sandwiches in 1988.
Back in the ‘80’s when Logan’s Heroes opened, a hero sandwich was better-known than a sub, hoagie, or an Italian sandwich.
Armed with a degree in Accounting from Utah State University, he took a beauty supply store and turned it into one of the most popular sandwich shops in Logan, consistently getting among the highest reviews on Google and Yelp.
Every day Salehi buys fresh tomatoes and lettuce and other vegetables. The meat is always cut on site. He pointed to his slicer and said, “that thing is the heart of my business.”
He’s never advertised his business, it has grown by word of mouth.
He said people today are used to getting poor customer service so it’s easy for his business to shine.
“Be nice to people. I try to treat people the way I want to be treated,” Salehi, said. “I have 11 year-old kids come in here. I treat them like they are adults, with respect.”
He said when the parents come in they thank him for treating their kids well.
To Salehi, customer service is everything. Customers are his family and the corner shop is his home.
Customer Chris Brown said he comes in at least once a week to get a sandwich.
“They’re just good sandwiches,” he said. “My father and I have been coming here for years.”
Jon and Emily Shipley from Boise stopped by. They used to come to Logan’s Heroes when they were students at USU.
“We try and come by here every time we come back to visit my parents in Franklin, ID,” Jon said. “This place brings a lot of memories.”
Things have been getting harder for Salehi with bad knees that hurt and being in the shop from 9 a.m. until 8 p.m. is also getting more difficult.
He’s had a lot of people offer to buy the business over the years but the timing was finally right and the offer was a good one.
Preston Parker, representing the Morty’s Cafe group, said they retained Charlie Wyatt who has worked at Logan’s Heroes for the last seven years. She will be the general manager of the sandwich shop. She knows the business and the customers, Parker said.
“We have no plans to change the menu,” he continued.
Parker said they will change some things that they have found works well at Morty’s Cafe.
“We have set up a new credit card system, a Facebook page and in the process of getting a delivery process going,” Parker explained.